STRETCHED THIN.
ALL GOALS CRITICAL.
Why Marketing Keeps Slipping
​​You're juggling programs, fundraising, and partnerships. Marketing keeps slipping through the cracks.
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Your team wears too many hats, and content creation rarely makes the top of the list.
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You're stuck between trying to stay visible and trying not to burn out.
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You've invested in tools, but the costs keep adding up. Nothing feels connected or sustainable.
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It's not lack of effort - it's lack of support.
What’s missing is a system built for lean teams:
psychology-driven messaging, refined by strategy, delivered each week with the capacity of AI.
You're not falling short. You're just carrying too much.
EMAIL & SOCIAL:
SMART MARKETING FOR LEAN TEAMS
Email and social aren't starter tactics. They're the most affordable, flexible, and scalable channels small teams can use.
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$42 ROI
Highest ROI channel, better than SEO, or ads
54%
More than half of people research organizations on social before engaging
Inbox Impact
Email builds relationships and conversions directly in your audience’s daily space.
Organic Reach
Social keeps your brand top-of-mind with every post, share, and conversation.
Why it works with Summit AI:
Every deliverable combines psychology, strategy, and AI efficiency — saving 5–10 hours per week and ensuring consistent, on-brand content in your voice.
HOW THE SYSTEM FITS INTO YOUR WEEK
Forget complicated tools and steep learning curves. Summit AI Consulting develops an intuitive system that seamlessly integrates into your existing workflow.
We Listen First.
A short intake ensures your goals and voice guide the process.
You See the Plan.
Within days, you’ll have a clear blueprint that shows exactly how your message will stay consistent and visible.
Content Shows Up.
Each week, you receive content in your inbox. It's formatted, aligned with how your audience decides, and ready to use.
You Stay in Control.
Use it as is or send feedback to refine over time. Either way, the strategy stays anchored in psychology and your brand.
We Keep It Light.
Most clients spend under 1 hour per week. You gain the results of a full marketing team without the drag, burnout, or overhead.
CASE SNAPSHOT:
NONPROFIT -
NO MARKETING STAFF
Client:
Maryland-based nonprofit with no in-house marketing staff.
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Challenge:
Inconsistent visibility and an underused website.
Solution:
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Conducted Brand + Marketing Audit to understand donor motivations.
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Applied behavioral psychology to shape audience messaging.
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Delivered a strategic roadmap created by a Fractional CMO with 20 years of marketing expertise.
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Provided an AI Marketing Team, trained on their voice and mission, that delivered a weekly calendar:
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1 email update
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2 social media posts
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1 thought leadership microblog
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Results:
Website Traffic
increase in overall site visitors
Email Signups
increase in email list growth
Engagement Rate
up from previous 1.8%
Hour Per Week
team now spends on content
SOLUTIONS FOR YOUR TEAM
All Summit AI solutions include:
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AI-powered execution with strategist oversight
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Psychology-driven messaging that connects with how your audience decides
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Consistent, on-brand content
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A structured framework that saves 5–10 hours per week
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Full marketing team capacity without the cost of agencies or staff hires
FOUNDATION: Strart With Clarity
For teams who need a solid starting point.
Includes:
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Brand + Marketing Audit
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Buyer Psychology Messaging Kit
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Strategic Messaging Blueprint
Outcome: Clarity and a system you can sustain without overwhelm.
GROWTH: Build Consistent Visibility
For teams ready to stay visible every week.
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Everything in Foundation, plus:
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Weekly email + social content system
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Repeatable framework to grow trust and engagement
Outcome: Consistent visibility, audience trust, and more time back.
Scale: Accelerate Growth
For organizations ready to expand reach and conversions.
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Everything in Growth, plus:
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Advanced campaign development and nurture sequences
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Conversion system design
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Reporting and optimization for continuous improvement
Outcome: The capacity of a full marketing department — without the overhead.
50 years of
COMBINED EXPERIENCE
We have the know-how you need.
Scroll Down
50 years of
COMBINED EXPERIENCE
We have the know-how you need.
Scroll Down
Visibility Weekly
The blog that helps you stay visible one week at a time.
Your quick guide for marketing moves that count. Each post is grounded in buyer psychology, AI, and real-world strategy.
Shared insights help make your next move clear.
A few minutes a week. Lasting results.
ABOUT THE FOUNDER
Angelissa McArthur
I'm Angelissa McArthur, a marketing strategist and Fractional CMO who helps lean teams grow without adding staff or burning out.
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For 20 years, I have worked across the spectrum, from enterprise brands with multimillion-dollar campaigns to grassroots nonprofits running on shoestring budgets. In every case, the goal has been the same: deliver clarity, visibility, and results that match the team’s capacity.
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My approach blends strategic marketing, behavioral psychology, and systems thinking. It's grounded in an MBA from Johns Hopkins University and a master's in counseling psychology from Rutgers University.
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At Summit AI Consulting, I design marketing frameworks that fit the time, people, and tools you actually have. Not the resources you wish you had.
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I don't hand you another strategy deck. I build systems that work with your reality and protect your energy while keeping your message visible.
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Let’s talk about how Summit AI Consulting can do the same for you.
MAP YOUR NEXT STEPS
Book a free 30-minute strategy call and learn how Summit AI can save your team hours each week while keeping your brand visible.
You’ll walk away with:
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A clear plan for your next 90 days of marketing.
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A view of the gaps holding your visibility back.
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Actionable next steps you can use right away, whether or not you move forward with us
👉 Fill out the form and we’ll schedule your free call.
Free Marketing Strategy Call for Lean Teams